ICF Accredited Solution Focused Coach Training
Begin Your Journey —
A Direct Pathway to ACC, PCC, and MCC Certification
The Academy of SF Training has been training and equipping coaches since 2004 and the first to bring Solution Focused Coaching and Certification to Asia. With the Academy, you have the most direct pathway to Associate Certified Coach (ACC), Professional Certified Coach (PCC) and Master Certified Coach (MCC). A “One-Stop-Shop” the Academy provides all the training needed for individual credentials.

Fundamentals in
Coaching, ACC
Begin your coaching journey with a coherent framework and be equipped with an elegant set of coaching tools that enables you to coach with confidence

Coaching in
Organizations, PCC
Expand your coaching into business and organisational change management that includes Team Coaching and Leadership Coaching

Master Certified Coach
Masterclass, MCC
Develop the art of coaching at the mastery level and discover your own unique style in a rich and engaging environment with a world-class team
Your Coaching Certification Pathway
Three progressive levels leading to ICF credentials.
💡 What other certifications can I earn?
International Alliance of Solution Focused Teaching Institutes (IASTI)

- Level 1: Certified Solution Focused Practitioner
- Successful completion of ICF Level 1
- Level 2: Advanced Solution Focused Coach
- Successful completion of ICF Level 2
- Level 3: Master Solution Focused Coach
- Successful completion of ICF Level 3
Canadian Council of Professional Certificaion (CCPC)

- Level 1 & 2: Certified Solution Focused Coach
- Successful completion of ICF Level 1 & Level 2
Level 1: Associate Certified Coach, ACC (60 hours)
Build your foundations in professional coaching.
Level 2: Professional Certified Coach, PCC (65 hours)
Deepen your expertise and coach in organizational contexts.
Level 3: Master Certified Coach, MCC (75 hours)
Refine mastery in advanced coaching techniques.
Learn more on the ICF webpage for Credentials and Standards
Frequently Asked Questions (FAQ)
- Gain a greater sense of mastery and competence in your coaching practice
- Learn an elegant set of coaching tools and facilitate powerful and sustainable results with your clients
- Beginning coaches who want to develop their coaching skills
- Experienced coaches who want to expand and deepen their existing coaching skills
Evidence based systemic approach
- Firm theoretical foundation with roots at Mental Research Institute in Palo Alto, California
- Foundations in philosophy of Ludwig Wittgenstein, social constructivism, links to neuroscience
- A coherent coaching framework that integrates with ICF coaching competencies
Respectful, future and resource oriented
- Shared core assumptions that enable coaches to work powerfully and efficiently
- Profound respect and belief in our client’s competencies and utilizing their capabilities
- Co-construction of desired outcome that facilitates forward movement
Fast development of qualified coaches
- Focus is primarily on grounding in an effective coaching framework and coaching tools
- Interactive, participatory, experiential with ample opportunities to practice
- Facilitates coaches development of coaching competencies through practice and feedback
SF coaching is based on a set of fundamental principles and assumptions about the capability of people and their potential. SF is future-oriented, as the coach is curious about what the coachee wants better, different or improved as a result of the coaching. SF coaches take time to explore words and meanings, as the conversation develops around a clear description of the desired outcome.
SF coaching uses a variety of tools, in the form of powerful questions, to develop the conversation in the desired direction. SF coaches respect and value past experiences of the coachee as important resources. Rather than exploring the dreaded past as blocks or hinderances, the past becomes a vital resource for learning and developing resilience, for present and future success.
SF coaches remain in a ‘not-knowing’ stance and bring curiosity to the coaching space. Having clarity around what is desired, versus not wanted, makes it easier to work toward something, instead of away from something. There is keen interest on partnering and building collaboration, so that the journey and destination taken together are based on what is important to the client. There is a strong emphasis on coaching the ‘who’ of the client, rather than just focusing on ‘what’ they want to do.
SF questions tend to open possibilities and evoke creative thinking. The coachee, with a heightened sense of self-efficacy and capability, is able to make small steps forward with a sense of hope.
- Solution Focused Coaching focuses on what can be changed and how – instead of the ‘blame frame’
- With coaches trained in SF, the feedback, leadership and meeting culture will change toward the positive
- Some organisations have reported a three times improvement in meeting efficiency and performance conversations that people actually look forward to
- In these times of rapid change, coaches want to insure a high level of performance and excellent results
- The personal skills clients can develop through coaching as amongst the most sought after qualities in the modern business world.
How do we train?
- Online Training
- In-Person Training
- In-House Tailored Training Program